Innovation theme

Delightful Consumer
Experience

How can we keep delighting consumers? To deserve their loyalty, we must first prove we understand them. We must find hidden pains and soothe them with innovative, personal customer experiences.

EXPLORE
THE NETWORK SECTION

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Innovation theme

Delightful Consumer
Experience

How can we keep delighting consumers? To deserve their loyalty, we must first prove we understand them. We must find hidden pains and soothe them with innovative, personal customer experiences.

EXPLORE
THE NETWORK SECTION

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Strive for an innovative customer experience

While satisfaction can be a driver of loyalty and ambassadorship, achieving it is far from easy. There are no two ways about it: today’s consumers want to be delighted. If you want to win the hearts and minds of your customers, focus on innovative experiences.

Already, personalization is one of the hottest trends in the online and offline world. Now is the time to take it one step further, with innovations in online shopping and social networking that transform decent, dependable experiences into truly delightful ones.

EXPLORE
THE DELIGHTFUL CONSUMER EXPERIENCE CONCEPTS

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MEET
THE DELIGHTFUL CONSUMER EXPERIENCE JURY MEMBERS

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EXPLORE
THE DELIGHTFUL CONSUMER EXPERIENCE NEWS

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HEALTH &
WELLBEING

SEAMLESS
TRAVEL &
TRANSPORT

FUTURE
FOOD SOLUTIONS

CIRCULAR
ECONOMY

PERFECT
CITIES

FINANCIAL
SERVICES
REINVENTED

SAFE & SECURE
SOCIETY

DELIGHTFUL
CONSUMER
EXPERIENCE

CLEAN &
AFFORDABLE
ENERGY

INTELLIGENT
ENTERPRISE

SKILLS TO
SUCCEED

CORPORATE
INNOVATION

HEALTH & WELLBEING

FUTURE FOOD SOLUTIONS

PERFECT CITIES

SAFE & SECURE SOCIETY

CLEAN & AFFORDABLE ENERGY

SKILLS TO SUCCEED

SEAMLESS TRAVEL & TRANSPORT

CIRCULAR ECONOMY

FINANCIAL SERVICES REINVENTED

DELIGHTFUL CONSUMER EXPERIENCE

INTELLIGENT ENTERPRISE

CORPORATE INNOVATION

Raising the bar to “Wow!”

Every successful business understands you should never underestimate the consumer. But what does that really mean in today’s online society? Consumers are hyperconnected. They have the combined knowledge of humanity at their fingertips. For every question, a thousand answers compete for their attention. Rising to the top requires more effort and inspiration than ever. So, what’s the secret?

Of course, you need to nail the basics. But if you want to deliver delightful consumer experiences, the basics are just the start. To raise the bar and consistently wow your target audience when and where it matters most – that is the name of the game. You must find their hidden pains and address them at every touch point. Surprise your core customers with innovative experiences that take their deepest wishes and desires to heart. Show them you know them, and prove that you care.

Innovations in social networks and online shopping

The average consumer spends more than 24 hours online each week. Of that time, more than 30% is spent on social media. Taking other activities and obligations into account, we are clearly spending a significant proportion of our time on the internet and on social networks. Innovation in these areas therefore stands to have a significant positive impact on our daily lives. After all, time and attention are limited resources. We only have so much of either to invest and we want to invest them wisely.

Improving consumer experiences, both online and offline, will have tremendous real-world impact. By developing innovative solutions for online shopping and social media, innovators will be able to improve the way businesses and consumers interact, creating unique value for both.

JUST
GET STARTED

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The competition

Our innovation class of 2017 is now complete. We are proud to have over 750 of the best innovations joining the Innovation Awards 2017 competition and joining the network of game changers.

Explore innovation

Are you ready to connect with inspiring innovators in every industry? Want to learn to become the disruptor, not the disrupted? Looking to find out how to release trapped value in your organization?

Accenture Innovation Awards