Loren, how would you describe Knowingo in one tweet?
“Knowingo teaches the employee everything they need to know, in a few minutes a day, and ensures that knowledge is never forgotten.”
Which problem does Knowingo solve?
“Knowingo closes the knowledge gap. Employees miss on average 60% of the knowledge they need to be able to carry out their work properly. We want to close this knowledge gap by predicting exactly when the employees will forget the learned knowledge and responding exactly at the right time. This way, we guarantee that your employee will memorize the knowledge in their mind.”
How did you come up with this?
“With the virtual training platform InterACT, we won the Innovation Awards of 2012. Two years later,we were ready to introduce the platform to large companies. However, something strange happened. Every time if we did an acceptance test, the trainers and managers didn’t pass it, due to the mistakes made by employees, often in areas they had been taught less than a month ago.”
Did that have to do with their tasks and responsibilities?
“No. The employees fit their profile and were perfectly capable of doing their job, but they often had the wrong impression of what they had to do in some situations and why. This was based on a lack of knowledge. Nevertheless, they had the knowledge offered in form of, for example, trainings.”
How did that lead to Knowingo?
“Follow-up research with multiple-choice tests showed that employees did not make these mistakes due to training stress. They often did not know what to do at all: the average knowledge level was 40%. The time that they have invested in the classroom and e-learning so far, did not yield any measurable results. This became our distinction.”
Has that changed your view of the market?
“Certainly, a market that we saw as red ocean turned out to be a blue one. Existing educational tools proved to offer insufficient guarantee of gaining knowledge.
Can you give an example of when this form of lack-of-knowledge comes to light?
“A simple example is a salesman from a large electronics store. He turns out to know less than you about your television if you just do research on Google in 30 seconds. A more complicated and costly example is a banker, who needs to know whether to report something to the AFM or not. Then, we talk about tens of millions of fines because of the mistakes made.”
How does this translate to the users of Knowingo?
“It is a system that allows people to playfully learn on the smartphone, that is powered by a platform in the cloud. Based on self-learning artificial intelligence and gamification, Knowingo employees offer a perfectly tailored learning experience, with learning subjects that the employer can organize himself. The offer is on the right level, at the right time and at a suitable number of reps. And if you no longer participate, Knowingo also keeps track of when your knowledge is ‘expired’. You actually play a nice variation on the famous Trivia quiz.”
Can you give examples of the questions?
“Which of these passwords is the safest?” For Cyber Security Awareness to “what is the maximum allowable dosage of aspirin? for pharmacists and ‘how to keep cockroaches at a distance, at Rentokil Pest Control.”