Fourth Term Winner of Social Voting: Agrisim

August 9, 2017

Agrisim has become the fourth winner of the Accenture Innovation Awards Social Voting Track and gained 981 votes during the past two weeks! Ronald de Bruijn, founder of Agrisim, set up a campaign to activate his network, which obviously worked out well. This Veghel-based innovation is all about creating advantages in the agricultural sector, like management of physical risks, reducing uncertainty and increasing productivity. Curious about Ronald’s innovation and campaign? Let’s meet Agrisim.


You are the fourth Term Winner! How did you take the news?


“Relieved! The competition during this term was a close call and I almost ended up as runner-up. Luckily, I managed to reach the top position with almost 1000 votes! I spent loads of time and effort to make this campaign work, so I am very happy to have received the Blue Ticket for the Innovation Summit!”


How did you campaign your idea and obtain all the votes?

“Social media is all about engagement. In the past I already tried many options for clients to engage and sell products through social media with posts. The learning curve is that you either put something as a goal for winning, like a lottery or a prize, or contact people personally. We chose to use both models. We wrote about Agrisim and the Innovation Awards to engage people. Personally, I used LinkedIn, my co-founder mainly used Facebook and Whatsapp. The lottery was done with my left-over Panini stickers of Euro 2016, France with the help of my little son. I offered a lottery amongst voters on the swap platforms for these stickers among the people who liked or commented on my posts. In the end it was a group effort and even my 5-year old son campaigned for Agrisim.”


What are the strenghts of Agrisim? And did these contribute to winning this Social Voting term?

“The strength of Agrisim is that it touches everybody in some way, indirectly or indirectly. Moreover, since we already started many pilots in Turkey, we retrieved a sizable database. With this source of information, we can get accurate predictions for farmers, not only for the next yield but for multiple years ahead. Also, because of the pilots we collected data on a wide variety of crops, which allows us to give the best advice to farmers. I experienced that other advice often resulted in a decrease of soil quality. Agrisim can make predictions for multiple years ahead and give an advice on the best kind of crop, while simultaneously maintaining soil quality.”


Can you explain the idea behind Agrisim and how it works?

“The idea behind Agrisim is that farmers as well as mid-sized companies often do not have the resources to create a precise system that either helps them in decision making for what crop, fruit and/or vegetable to choose based on their conditions and forecasts. They normally make decisions based on their experience, which means crops they know. Our system will change that and works as a disruptive technology that optimizes farmlands and farm areas based on big data and unique algorithms.”

“Agrisim has 3 modules: The first module is a matching module that matches and calculates success factors of crops given the conditions of the soil. The second economic module calculates the current gross and net farmers’ income as well as the forecasted income when changing to crop with the highest success factor. The last module is designed for farmers to train them when switching between crops.”


This is an innovative idea, but how did you come up with this?

“A couple of years ago, I worked on an assignment on subsidy elasticity of subsidized crops from the Ministry of Agriculture, Food Safety and Livestock in Ankara, Turkey. My task was to find out what would happen to crops if the Ministry would increase subsidies. The results were surprising, since they were all close to zero or even negative. This encouraged me to start analyzing why the yields were so low compared European standards, I realized it was a result of the optimization issue. I started working on a pilot system, which is now growing into a robust system.”


The Summit is on October 27, how will you convince the judges?

“By highlighting the strengths of Agrisim: Team, Innovation, Necessity, Impact and Personality.”


How would you describe the ideal future for Agrisim?

“Ideally, we find a paying launching client in the short term that can help us developing Agrisim in the most user friendly way with relevant and accessible data and calculations. In the long term, we aim to have a solid global user base that supports them in increasing yields, using present conditions without eroding or poisoning the soil and groundwater. We think a lot of farmers can benefit from our products and we would like to reach them!”


Interested in competing in the Accenture Innovation Awards Program as well? You can already preregister for 2018!



Ronald de Bruijn

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Intelligent Enterprise

Future Food Solutions

Corporate Innovation


Future Food Solutions

Agronomic data-driven decision support and training system

Accenture Innovation Awards