What does innovation mean to you?
The American company SecureHome protects smart homes by monitoring and responding to atypical behavior in all the connected devices inside your home. To them, innovation means “challenging the status quo and providing a solution that has a profound impact, bringing value to consumers and the organization”.
The German InstaFreight, a Mobility pioneer, facilitates fast and simple processing of freight transports. When asked about innovation, their answer echoed SecureHome’s response: on the one hand, innovation solves an urgent problem, and on the other hand it creates value for the company and satisfies customers.
Baffle, an American Security innovator, also claims that innovation means solving tough problems around customers and the market —and creating a novel approach on how to solve challenges. Their concept transparently encrypts data as it enters databases, automates key management and ensures that enterprises can keep on running their applications without any interruptions.
VDOO, of Israel, disrupts the Security industry by building a platform that offers diagnosis, validation and certification of IoT products’ security. Theo Ben Haim, VDOO’s Business Development Manager, recognizes innovation opportunities in addressing the current cyber security challenge. He states that innovative, out-of-the-box thinking, is actively encouraged at VDOO to tackle the global security challenge.
However, Security is not the only global issue theme that needs to be discussed. The Belgian company Synergia Medical is contributing to the increasingly competitive Health industry by developing medical devices for a wide range of applications. For them, innovation means “taking two (or more) separated ‘things’ and assembling them together in a way that has not been done before”.
One of our other Health innovators hails from Poland. The Drug-Eluting Biopsy Needle (DEBN) is a unique prostate biopsy needle which helps develop antibiotics to aid the fight against prostate cancer. Marcin Sieczkowski, a certified urologist, claims that innovation means “changing the world into a better place”.
This definition of innovation is shared by Urbantz, which believes that innovation is “anything that could drastically influence our lives in a positive way”. Urbantz is a Belgian Mobility pioneer that optimizes the interaction between stakeholders in the logistics sector.
BroadBit Batteries, located in Finland, focuses on developing revolutionary new batteries to power the green economy. To them, innovation is “fundamentally changing how batteries operate, how they are produced and what they are made from”.