As a strong supporter of value creation and innovation in the international hotel industry, Hans founded HotelsAhead in 2003 – a consultancy firm that develops new hotel concepts and business models. He was the initial creator and Founding Partner of the award winning citizenM hotel concept. Hans is  co-founder en managing director at Zoku, a new category in the hotel industry: a hybrid form of house and office. The first Zoku opened in Amsterdam last year. Before Zoku and HotelsAhead, Hans has worked for multiple international hotel chains including NH Hotels, Golden Tulip Hotels, Inns and Resorts where he held several management positions in Operations and Development.

Zoku offers a full range of living and working services, combining the service level of a hotel and the atmoshere of a pleasant neighbourhood.