Edwin Peters holds a Master of Science in Business Management and has over 15 years SAS experience, ranging from marketing, sales support, alliance management and business development. He has broad experience in delivering Information Management, Business Intelligence and Analytics projects to SAS customers across all industries.

He played a pivotal role with different customers from industries such as oil & gas, retail, manufacturing in a projects like predictive maintenance based on real time sensor data, demand forecasting and customer feedback via text analytics in order to optimize the customer journey.

Currently Edwin is leading the solution engineering domain for SAS in the Benelux. In his role he is responsible for maximizing the value derived from SAS solutions by customers and driving technology innovations in the Information Management and Analytics domain.