Shell TapUp, startup-up of Shell Nederland Verkoopmaatschappij B.V. has developed an innovative fuel delivery service for car owners in the region of Rotterdam. Shell TapUp is a genuine response to customer needs across multiple markets and focuses predominantly on the changing Retail demands regarding online shopper experience and on-demand home delivery services.
Customers can order their fuel via the Shell TapUp app intuitively and request where and when their car needs to be refueled, without the need of being present as long as you leave your fuel flap open for service. For the delivery, a new, compact, electrically driven vehicle has been developed, which is able to fill up around ten cars and fulfills all safety requirements.
Shell TapUp starts as a pilot in the Rotterdam area in The Netherlands.